Response Brand Revamp

To celebrate 25 years in the advertising and marketing industry, Response Advertising introduced a brand-new look that blends its history with a vision for the future. As the lead designer of this project, I led the team to start from research, to concepts, to executions with all branding collaterals.

Response Brand Revamp

To celebrate 25 years in the advertising and marketing industry, Response Advertising introduced a brand-new look that blends its history with a vision for the future. As the lead designer of this project, I led the team to start from research, to concepts, to executions with all branding collaterals.

Creative Execution
The new logo features a heart and a boomerang. The boomerang, carried over from the old design, stands for adaptability and responsiveness, while the heart represents unity and a commitment to multicultural engagement.
The design is brought to life with a teal and purple colour palette. Teal from the old logo represents trust and stability, while the addition of purple brings a sense of creativity and inclusivity, perfectly capturing the agency’s core values.

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