Creative Execution
The new logo features a heart and a boomerang. The boomerang, carried over from the old design, stands for adaptability and responsiveness, while the heart represents unity and a commitment to multicultural engagement.
The design is brought to life with a teal and purple colour palette. Teal from the old logo represents trust and stability, while the addition of purple brings a sense of creativity and inclusivity, perfectly capturing the agency’s core values.